Apprien organized wine tasting during GDC 2019 in San Francisco. Thanks to all of our friends and at Eno’s Wine Bar for great California wines and atmosphere!
Apprien organized wine tasting during GDC 2019 in San Francisco. Thanks to all of our friends and at Eno’s Wine Bar for great California wines and atmosphere!
GDC 2019 – what was there to take home?
Apprien team had a week full of great customer meetings and meetings with a huge bunch of old and new friends. As always, GDC is massive, perhaps even too big to handle! The sheer numbers are amazing: nearly 30.000 participants!
GDC is the world’s largest and longest-running event serving gaming industry professionals and dedicated to the art and science of making games, concluded its 33rd edition on this Friday.
GDC broke its last year’s record attendance with a total of 29,000 industry professionals at San Francisco’s Moscone Center from March 18-22. GDC will be returning to the Moscone March 16 to March 20, 2020.
GDC 2019 hosted a slew of content over the course of the week, including a total of more than 780 lectures, panels, tutorials and roundtable discussions, as well as more than 550 exhibitors on the Expo Floor. This year introduced the GDC Main Stage: The Developer’s Journey, a multipartpresentation that featured Siobhan Reddy of Media Molecule, Sean Murray of Hello Games, and Laralyn McWilliams of Microsoft describing the sources of inspiration that drew them to game development and propelled them though the challenges of creating and releasing games out into the world.
Also big and awaited announcements from Apple Game Arcade and Google Stadia were outed in the event. Also number of big games prevailed: New Zelda, Cuphead and Vampire / Bloodlines 2.
Apprien Dynamic Pricing has had great time and lots of successful meetings in Game Developers Conference (GDC 2019) and our vine tasting event was a huge success nearly 80 bottles of vine were “tasted”! Thanks for everybody we have met and let’s talk more about how we can increase your revenue. You can meet us in nearly all of the gaming industry events – just look for the yellow hoodies 😉
Apprien visits Oulu Tele cafe, that reminds a past nuclear plant.
When: March 18th – March 24th
Where: Game Developers Conference (GDC) and Games Connection in San Francisco
How: Meeting app or email
Apprien Ltd. and PHZ Game Studios are happy to announce that we are again participating in Game Developers Conference (GDC) and Games Connection in San Francisco. We’ll be part of the Nordic Game Developers delegation and meeting with potential investors and customers.
The best way to reach us is to book a meeting with our team (Arto Kayhko – Apprien Ltd. ) using the meeting app.
You’ll find us at the AT&T park booth no: #128.
You can also contact us via email.
CEO-Founder of PHZ Game Studios Mr. Antti Hatinen is also meetable at the Nordic Delegation investors pitch event at 19th of March.
The Game Developers Conference (GDC) is the world’s largest professional game industry event.
GDC brings together 28,000 attendees to exchange ideas and shape the future of the industry with five days of education, inspiration, and networking at the Moscone Convention Center in San Francisco.
Attendees include programmers, artists, producers, game designers, audio professionals, business decision-makers and others involved in the development of interactive games and immersive experiences.
The market-defining GDC Conference features 750 lectures, panels, tutorials and round table discussions on a comprehensive selection of game development and VR/AR topics taught by leading industry experts.
The GDC Expo showcases the latest game development tools and services from 550 leading technology companies such as Amazon, Google, Intel, Nvidia, Oculus, Sony, and Unreal Engine. Attendees can use GDC Connect business matchmaking to set up meetings and explore new partnerships and business opportunities.
Game Connection is the international event where 2700+ developers, publishers, distributors and service providers come to find new partners and/or (in the case of service providers) find new clients. The industry leading Game Connection matchmaking system, Let’s Meet enables attendees and exhibitors to organise meetings in advance of the event – optimising their time on-site.
Apprien Dynamic Pricing participated Slush Tokyo 2019, thanks to Henrik Keinonen. See the pics below.
Apprien team is visiting White Nights Berlin 2019 on Feb 12th – 13th 2019.
For the success of the past week at the Apprien office, we decided to raise glasses for our Team doing great work! Let’s keep on doing great work!
Apprien can be found at Slush ’18. Lots of meetings, new and existing customers! Very inspiring and future looks bright!
Later today Apprien and PHZ.fi will arrange a pre- Slush ’18 after-party. More content from that later! 😉
Thursday 22.11.2018 Apprien team participated in Manse Games, which was, for the first time ever, held in Tampere. Manse Games is free one day conference for mobile game industry professionals. Conference gathered the top developers and service provides in one place to hear the latest news and tips from mobile game industry.
Event was organised by Tampere based mobile game companies Traplight and Bon Games. Apprien was one of the main partners on Manse Games aside with Google, Business Tampere, Bananas and Matchmade. Conference was held in Palatsi venue in the city centre if Tampere, I would say that the place is quite magnificent. Audiovisual performance was on-point and we enjoyed a fantastic meal, which kept us fresh through the event.
Program was filled with amazing lane-up of speakers from companies such as Google, Supercell, EA and GameRefinery. Top-notch speakers shared openly their professional insights from analytics, design, game launching to monetisation. Overall the speeches and panels were very well prepared and included all aspects on game industry.
I was positively surprised of the variety of speakers. It’s quite rare to hear about mobile game advertising on social media platforms, even it’s one of the main things on game marketing. We also heard how to lower your player expenses with target marketing and what to learn from Asian game market.
Of course we had time to mingle and chill out with our friends and partners after the conference. Evening continued via karaoke and drinks. We had a blast! Overall conference was amaizingly put together and informative. If you missed Manse games this year, don’t worry! Manse Games will be organised again next
The relationship between a brand and consumer has changed dramatically in 2018 thanks to the impact of social media. By using social media, companies now can create strategies after they analyze the analytics to understand the target consumer’s demands and likes/dislikes.
A few years back, marketing business via social media platforms were manageable and easy, usually it were just about presence. Millenials are confronting brands and companies at least 30% per month via social media. If you want to target sleeping social media audience, brands should be fully invested in their marketing at all social media platforms. It’s about the bigger picture than just a having nice looking website.
Building an active and target based social media is no easy feat, especially with the ever-evolving algorithms on Facebook, Instagram and Twitter, making it increasingly difficult for marketers and companies to reach customers through social networks.
Since early as 2014 organic reach has declined slowly, which affects in post exposure. You either work with the systems to maximize performance, or you watch your social media platform traffic slowly decline. Facebook and Instagram are mainly moving closer to social experience such as reactions and commenting that happens between users. Twitter is focused on a much more real-time and in-the-moment feed, usually people use Twitter in news reading and quick updating.
Usually retailers rely on social media marketing efforts to drive in-game sales. You should think about alerting users what is going on in-game in social media, at the same time awareness increases among non-users and is usable gimmick to draw them in. Active social media present drives users to share their using experience, that helps you get feedback from your product and opens a curtain in a users perspective. Answering feedback which has come through via social media is crucial, and takes time if you have to scroll throughout non-important messages and bots.
Social media marketing is like any business growing method, it is closely compared in-person marketing. Strategy behind all is planning and using the planned steps to get closer to your goal. First of all you have to think about the target audience such as age and genre using these factors you have to transfer them to social media platforms algorithms. At the same time , its best to set goals that you know are attainable. Setting goals right away to growing your visibility example on facebook to 2000 page likes on a week is just unrealistic.
Usually follower count and likes are always good measure scale to social media success, but Business marketing isn’t only measured by only these two metrics. When you are thinking about including social media platforms in your budget, you have to learn when you are succeeding and failing. Reach is an upper category to all marketing in social media, reach is combines on organic and paid likes, clicks, engagement and post/hashtag performance.
By staying up-to-date on trends and following the moment of your target group. Following constantly moving area and environment can be hard if you don’t have dedicated resources on it. Rightfully used Marketing in social media platforms can be as rewarding as in-person sale.